Friday, December 20, 2019

Huawei Mate 20 Pro completely fell to "cabbage price", many netizens regret buying too early

  InyaTrust       Friday, December 20, 2019
Yu Chengdong, CEO of Huawei Consumer Business, revealed that Huawei ’s global shipments of mobile phones will be around 230 million units this year.

Tencent News "First Line" Guo Xiaofeng

At a recent Huawei internal conference on December 20, Huawei Consumer Business CEO Yu Chengdong revealed that Huawei ’s global shipments of mobile phones will be around 230 million units this year. Not surprisingly, Huawei will surpass Apple's iPhone to rank second in the world's mobile phones.

More than a month ago, Huawei officials announced that its global shipments of mobile phones exceeded 200 million units, two months ahead of last year. Last year, Huawei shipped 206 million mobile phones. According to a preliminary estimate of 230 million units, this year's growth rate has reached 12%.

"230 million units have completed the task for the whole year, and how much can be reached in the end, depending on the sprint in the last month, we have surpassed the Apple iPhone." Yu Chengdong said. The agency had previously predicted that Huawei ’s mobile phone shipments for the year would be 250 million.

iPhone shipments this year have not been announced, but with reference to Bank of America's forecast that global iPhone shipments will reach 202 million units in 2020, this year will not be higher than this number, or even less than 200 million units. Because there is no 5G iPhone is being left out in the Chinese market and other markets. Data show that iPhone shipments in China in November dropped 35.4% year-on-year. Of course, it is also largely affected by Chinese local mobile phone brands, especially from competitors Huawei's P series and Mate series.

Yu Chengdong has previously stated publicly that the global shipments of the Mate 30 series have exceeded 7 million units, an increase of 75% year-on-year. However, Huawei is still working hard, because the target shipment of the Mate 30 series is 20 million units. Since its launch, the P30 series has exceeded 17.5 million units. Through the hot sales of these two series, Huawei has greatly increased its share in the high-end market.

Overtaking the iPhone is not Huawei's ultimate goal, but to become the number one in the world. However, due to the impact of U.S. sanctions this year, the overall sales of Huawei's mobile phones are still affected to some extent, especially in overseas markets.

Data from Canalys shows that the third quarter was the best-performing quarter in the history of the European mobile phone market, and that significant growth in Samsung shipments has driven this market's performance. Its sales in the region were 18.7 million units, a year-on-year increase of 26%. In contrast, Huawei's shipments in Western Europe fell 17% year-on-year.

There is no doubt that Samsung's growth is partly due to the poor performance of rival Huawei. "If it were not for U.S. sanctions, our shipments should be between 270 million and 280 million, and it is likely that it will surpass Samsung to become the world's number one.

Strategy Analytics predicts that as of December 31, 2019, Samsung's global smartphone shipments may reach 323 million units, accounting for 21.3% of the market share. It now appears that Huawei needs time to reach its ultimate goal.

At the internal meeting, while fully affirming the results of last year, Yu Chengdong also praised the Chinese market. It is precisely because of the strong performance of the Chinese market that Huawei has made up for the loss of Huawei mobile phones overseas.

In the third quarter of this year, Huawei's share of the domestic smartphone market has reached 42%, with an annual growth rate of up to 66%. In the stagnant domestic market environment, this is the sixth consecutive quarter that Huawei has achieved double-digit growth.

Under the shadow of Huawei's strong performance, the shipments of the remaining head manufacturers OPPO, vivo, Xiaomi and Apple were further frustrated. Their combined share accounts for only 50% of the market, down from 54% in the second quarter of 2019 and 64% in the third quarter of 2018.

A person familiar with the matter told Tencent News "First Line" that Huawei's mobile phone sales in China this year have been close to 250 billion yuan. In the words of Yu Chengdong: "The domestic market has been done well this year. We have achieved iPhone sales in the United States in the country and will continue to grow in the future."

For next year, unlike other mobile phone brands focusing on 5G mobile phones, Huawei emphasizes the competitiveness of fusion products more. It is reported that in addition to 5G mobile phones, Huawei will also increase sales of non-mobile terminals, including PCs, smart screens, VR and other full-scenario products. For some overseas markets that are not lifted, it is trying to develop HMS (Huawei Mobile Services) instead of GMS (Google Mobile Services) to win more users

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